Free worldwide shipping on all linen & jewellery orders
Clothes have become "throwaway" purchases often made far away, and we're buying more of them, but binning 60% in the first year.
The life cycle of clothing for the average consumer creates 1,620 pounds of annual carbon emissions, and new apparel production releases 4 million tons of harmful carbon emissions annually, contributing more than 8 percent of global greenhouse emissions.
But instead of just complaining that the world is going to hell in a handcart, we prefer to focus on what we can do best
Change the mindset that believes having a huge selection of cheap, low quality clothes makes sense.
We prefer to think it's enough to have one or two dresses and a few tops that are all high-quality as staples for your wardrobe.
It's clear that more and more people want their purchases to have meaning. They want to know where the raw materials have come from and who has worked on them.
It's up to future brands to be transparent and choose the right partners to make sure they're never ashamed to reveal all.
"Slow fashion is about consuming and creating fashion consciously and with integrity.
It connects social and environmental awareness and responsibility with the pleasure of wearing beautiful, well-made, and lasting clothing (as compared to the immediate gratification of fast Fashion)."
— Kat Collings, Editor in Chief at Who What Wear